National Express – Window Seat

I guess this advert can be filed under either wild optimism or outright deceit.

Anyone – anyone! – who has ever taken a ride on a National Express coach knows that this is an utter-fabrication. The presented image is so far removed from the reality it could almost be a spoof. The seats aren’t comfy and the legroom certainly isn’t ample – it’s a rough, unpleasant and frequently disgusting journey that is only undertaken if you can’t afford the train.

“After all – you’ve got other things to worry about…” – too fucking right. There’s the person snoring at the back, the couple arguing over the aisle, the child kicking the seat, the loud iPod, the aggressive driver, the shit smell, the slow speed of the coach, the rough treatment of your luggage, the filthy floor, the stained seats, the needlessly extended 3am service station breaks, the highly dubious intercity routes and the constant wondering why they never do anything to improve it.

Come on guys. I know that advertising isn’t meant to be the honest truth but this is taking the piss. National Express is one of the worst fucking services in the country and you’re presenting it as some idyllic cross-country jaunt. I guess this campaign is aimed at those who haven’t used it before because no-one with experience would believe it for a second.