Sometimes it’s not the fault of advertisers that their commercials suck; sometimes it’s the fault of the product. Take, for example, this Heineken ad. It’s a pretty good idea and the execution perfectly fine, but unfortunately the inherent lameness of Heineken lets the whole side down.
Put it this way; filling a fridge that beautiful full of Heineken is like filling a wardrobe that beautiful full of clothes from Primark.
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Fair comment, if Heineken was the only beer available in the world, then I would become tee-total tomorrow. The male actors also appear to be rather gay and straight men may not want to be seen drinking a beer that has been advertised on television as being popular among gay men.