You’re kidding me. This is the best you could do? No explanation of services, of offers, of reasons to bank with you – your only argument is that the people who answer your phones are of the “I’m mad me” variety.
Fucking hell. Sack your advertisers. I don’t want a fucking conversation with some gossipy prick on the end of my phone line, I want them to do their fucking job. If all your staff are “like that round here” then you can be absolutely sure that I’ll never ever bank with you.
This is possibly the lamest advert I’ve ever written about. I’m seen worse, for sure, and far more offensive, and more incorrect, but none quite as lame as this. They didn’t think about it, and they didn’t even try…
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Am I the only person who doesn’t have the faintest idea what is supposed to be going on in this advert?
Some woman turns up, and it looks like she is going to send some poor kid off to the poor house for doing a loud whale impression, then the next thing she is fully grown and working in a bank. What?
Are they trying to say all of their staff were kidnapped as children and forced to work against their will?
Scratch that – I don’t care. All I really remember about that advert is some kind of note in my brain to not buy services from First Direct, and I’m happy to just keep it like that.