These kind of anti-aging cream “inspired by the science of genes” adverts are so chockofull of bullshit it’s almost too easy to pick them apart, after all – does anyone really believe the crap they peddle anymore? There was one small element of this that I wanted to write briefly about, though – and that’s [...]
Archive for the ‘nonsense’ Category
Lancome – Genifique
Posted in Bullshit, nonsense, Technically Accurate, tagged anti-ageing, genifique, lancome, skin cream on September 1, 2010 | 2 Comments »
Vauxhall – Warranty
Posted in Bullshit, Ill-Conceived, nonsense, Technically Accurate, tagged Bullshit, deal, lifetime, vauxhall, warranty on August 24, 2010 | Leave a Comment »
Could. It’s an interesting word is ‘could‘ – it lends potential to any statement. It doesn’t require confirmation or guarantees, it simply suggests that something has the possibility to happen. It’s a wonderfully loaded word – it expands any idea to infinity without having to provide proof… no wonder advertisers love it. Could is also [...]
Dettol – No Touch Handwashing System
Posted in Awful Awful Awful, Bullshit, nonsense, Patronising Bastards, tagged air freshener, bacteria, dettol, germs, glade, handsfree, handwashing, no touch, pathogens, war of the worlds on June 19, 2010 | 8 Comments »
Sometimes I find it very hard to write specifically about what I don’t like about a certain advert, and sometimes it just writes itself. This is one of the latter. Even taking into account that advertising often exists to invent problems you didn’t know you had in order to sell you a product you don’t [...]
Shell – Kite Flying
Posted in nonsense, Patronising Bastards, Technically Accurate, tagged bp, green energy, pollution, shell on June 8, 2010 | 1 Comment »
“Hello. We’re Shell. We’re not BP.”
BT Broadband – Estate Agent
Posted in Ill-Conceived, nonsense, Technically Accurate, tagged adam, bt, estate agent, homehub, my family, openzone, wi-fi on May 5, 2010 | Leave a Comment »
This advert has been on for ages, and while something about it never quite sat right with me I couldn’t put my finger on what it was. Until now. The gist of the ad is that the estate agent’s business is suffering because he hasn’t got a good broadband connection, while our modern nuclear family [...]
Liberal Democrats – Party Political Broadcast
Posted in Ill-Conceived, nonsense, Patronising Bastards, Side Notes, tagged change, different, hope, lib dems, liberal democrats, nick clegg on May 3, 2010 | Leave a Comment »
I’ll be honest with you, I support the Liberal Democrats. They’re hardly the best we could hope for, but compared to their opponents they appear positively saintly. I think that we should give somebody else a go – their policies mostly make sense, their leader isn’t totally obnoxious and, lets face it, they’d be hard [...]
Next – Summer 2010
Posted in Awful Awful Awful, Ill-Conceived, nonsense, Patronising Bastards, tagged babybird, bohemian like you, dandy warhols, irony on May 2, 2010 | Leave a Comment »
I love it when advertisers don’t know – or don’t care – what the songs they use are actually about. See also: Babybird – You’re Gorgeous
Perle de Lait
Posted in Awful Awful Awful, Ill-Conceived, nonsense, Technically Accurate, tagged perle de lay, sour, sweet, yogurt on April 10, 2010 | Leave a Comment »
Get rid of a sour fa.. Watch the ad… I used to eat extremely sour yogurt. Why? Why would you do that? Why would you eat a very sour and deeply unpleasant foodstuff if you disliked it? There’s plenty of other non-sour yogurts on the market and no mention of the health benefits of doing [...]
Bing – Restaurant
Posted in Ill-Conceived, nonsense, tagged Bing, microsoft, search engine on March 31, 2010 | Leave a Comment »
I don’t know where the Bing creative team were doing their searching before hand but they should have just moved to Google instead of building their own engine. It works really well and you never have any of the problems they’re outlining here. Shame. Think how much time they could have saved.
Peugeot – Mister Inbetween
Posted in Ill-Conceived, nonsense, tagged mister inbetween, oldsmobile, peugeot on January 30, 2010 | Leave a Comment »
Three things. 1) This is Britain. You’re advertising a car in Britain. Don’t set your adverts in America just because it looks cooler; it undermines your point and comes across as xenophobic and lazy. 2) Because you set your advert in America and used American cars the product is the least cool thing here. Every [...]
