Could. It’s an interesting word is ‘could‘ – it lends potential to any statement. It doesn’t require confirmation or guarantees, it simply suggests that something has the possibility to happen. It’s a wonderfully loaded word – it expands any idea to infinity without having to provide proof… no wonder advertisers love it. Could is also [...]
Posts Tagged ‘Bullshit’
Vauxhall – Warranty
Posted in Bullshit, Ill-Conceived, nonsense, Technically Accurate, tagged Bullshit, deal, lifetime, vauxhall, warranty on August 24, 2010 | Leave a Comment »
KFC – Hand Prepared Food
Posted in Bullshit, Ill-Conceived, Patronising Bastards, Wishful Thinking, tagged Bullshit, chickens, colonel sanders, kfc on January 19, 2010 | 2 Comments »
Sometimes you really have to admire the chutzpah of marketeers. It’s honestly very impressive. To be able to pitch an advert for KFC where you imply that their food is hand cooked by dedicated chefs – without breaking under the weight of your own bullshit – is impressive enough, but to see it through to [...]
