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Posts Tagged ‘confused.com’

In my last post I criticised Go Compare for having an irritating and catchy jingle and complained that simply annoying your audience isn’t a good way to get customers. Therefore you’d have thought that I’d hate this advert too, and that would probably be a pretty safe bet… …except I’m really rather partial to it. [...]

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When I was a teenager growing up in the Midlands there was a double glazing company called Coldseal Windows that advertised frequently on local radio. Their jingle was to the theme of Old MacDonald Had a Farm and the lyrics went a little something like this: Coldseal Windows / We’re the best / Double 2 [...]

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I don’t understand Aviva at all. First they change their high-visibility name to something that sounds like a Spanish portacabin hire company, then they spend millions on a celebrity heavy advertising campaign at the height of the bankers bonus scandals, then they spend millions telling us that they’re bullshit free in a particularly bullshitty manner, [...]

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As I mentioned before I believe you should be wary of people doing adverts who clearly don’t need the money. Selling out is one thing, doing it to raise profiles or keep your face on TV is even worse. Equally you should be wary of people doing adverts for free. Why should you be wary [...]

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It has been my experience that you should never trust anybody in adverts who isn’t doing it for the money. If you’re a struggling actor who needs the money then that’s one thing, but if you’re a multi-millionaire who has pocket change to buy a wendy house that costs more than most people’s real house [...]

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