Posts Tagged ‘christmas’

So it’s come to this:

  • You go to a giant multinational superstore.
  • You call your sister to ask what she wants for Christmas.
  • She tells you what to buy her family, with all items coming from huge multinational suppliers.
  • You buy those multinational items from a catalogue.
  • Those items are delivered unwrapped to your sister by the multinational corporation ahead of time.

Christmas. Tesco style.

For years advertising has been gently pissing on the spirit of Christmas but with this advert they’ve finally slipped into rampant corporate wish fulfillment; no personality, no individualism, no charm, no special consideration – just the purchasing and exchanging on items at a specific time of the year.

If an advert could have eyes this Tesco commercial would be dead behind them.


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I love that Aldi feel it’s necessary to put up Phil Vickery’s name up on screen when this advert starts. It’s almost as if to say “we don’t really have much faith in the celebrity status of our host so we think it’s best to explain who he is.”

Marks and Spencer don’t do that. Neither do Sainsbury’s, nor Knorr, nor Flora Buttery, nor any of the other adverts which feature chefs – including Fairy liquid and I seem to recall they had three of the buggers in there.

Obviously there’s nothing wrong with getting the most exposure from your paid for celebrity endorsement, but if I was Vickery I’d be a little offended.

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