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Posts Tagged ‘colleen nolan’

Three things:

1) THIS ADVERT IS BRILLIANT

Ok. Obviously it’s not. Obviously it’s rubbish. But it is equally amazing for representing Iceland so perfectly. Think about it; tedious, cheap, unoriginal, unappealing, patronising and makes you feel sick – that’s Iceland food to a T. So next time you see this advert and you want to hurl a brick through the screen please spare a thought for the creative team who have delivered us possibly the most honest advert of the year.

2) DO MUM’S REALLY GO TO ICELAND?

Seriously. Are we not beyond these ridiculous out-of-date gender roles by now? It’s 20fucking10 for Christs sake. I know it’s a tagline which is memorable but some things really should be confined to the dustbin of history.

What’s interesting is that every woman I know – EVERY WOMAN – refuses to shop at Iceland because of that tagline. Either I know a lot of hippy-dippy-feminist-cliches or the world has moved on from the rule that women are domesticated obediants…

3) IT’S TIME TO ISSUE STRICTER RULES ABOUT MUSIC LICENSING

Look, I understand how the world of commercial music works – those who write the songs rarely own the songs and that’s how they end up adverts. But – BUT – there need to be limits.

The sight of Jason Donovan strumming along to T-Rex whilst he tries to sell us frozen bargain basement nibbles should never have happened. Have some goddam respect. I would have thought that of all the people in the world Marc Bolan and T-Rex are important enough to not have to suffer such embarrassment anymore…

Just how much do you have to achieve in life not to afforded such disrespect? Such low-level, discounted disrespect at that? Can we not introduce some kind of licensing embargo on music of societal importance, or instigate a intervention whenever a faceless corporate owner wants to give away Imagine to help sell tampons.

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