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Posts Tagged ‘mark addy’

So it’s come to this:

  • You go to a giant multinational superstore.
  • You call your sister to ask what she wants for Christmas.
  • She tells you what to buy her family, with all items coming from huge multinational suppliers.
  • You buy those multinational items from a catalogue.
  • Those items are delivered unwrapped to your sister by the multinational corporation ahead of time.

Christmas. Tesco style.

For years advertising has been gently pissing on the spirit of Christmas but with this advert they’ve finally slipped into rampant corporate wish fulfillment; no personality, no individualism, no charm, no special consideration – just the purchasing and exchanging on items at a specific time of the year.

If an advert could have eyes this Tesco commercial would be dead behind them.

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Double Value on Baby & Toddler Range with Clubcard

It’s been bugging me for ages what I hate about this advert, and now I know. It’s smug. Smug smug smug smug smug. Smug.

It’s so fucking smug it’s driving me up the wall. It’s smug like a Kevin Smith film, or like Quentin Tarantino’s dialogue, or like a Steve Bell cartoon. It’s smug like oh-so-knowing-and-clever self referencing TV shows, like a pompous overpaid ass nodding and winking at you from the corner of your room.

The advert isn’t so smart-arsed, it just carries that tone about it. Of knowing that it knows it’s right, and knowing that you’ll shop there anyway and all they’re really doing is keeping their little bitches happy with some smug bastard piece of TV.

I hate these people. I hate these smug, quirky, middle-class, golf playing, Taggart watching, self contented garden party throwers. I hate their witty asides, their comfortable wackiness and their utter delight in buying Taiwanese wage-slave products.

And as for Mark Addy – well, let’s just say it’s sad to see confirmation that he’ll never reach that career high of playing Fred Flintstone alongside a Baldwin ever again.

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